Meet Yotam Peretz, Head of Affiliation at 10Bet.com

“Be unique! Don’t copy-paste, and try to identify and satisfy the exact needs of each operator you work with.” We met Yotam Peretz, Head of Affiliation at 10Bet.com – one of the hosts of Affiliate Grand Slam Bucharest and SiGMA17 exhibitors.

Hello Yotam, hope you are well during the summer heat!

Hi Marius! Thanks for asking. I’m doing well even though it’s 40 degrees here. Good job we have excellent air conditioning!

How did you come to enter the online gaming space?

I was always attracted to a career in online marketing – I’m one of those super-logical types and I like the fact that everything you do is measurable down to the most granular level.

I was an Affiliate for a year, before completing my bachelor’s degree in Economics & Management. I then began working for an iGaming company, initially as Affiliate Manager and then as Media Buyer for a couple of years. For the past year, I’ve held the position of Head of Affiliation and Media at 10Bet.

Can you tell us a little about how your company business is structured?

10Bet’s operation consists of a number of large and growing departments, including Acquisition, Sales, Retention, and Customer Support. We also have teams of legal advisors, content writers, and designers, as well as awesome analytics, R&D, payments, and finance units – everything required to run a world-class business.

Did I forget anything? Don’t think so!

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you at all surprised by the changes happening in the industry?

Consolidation is a natural process in many industries – look at how Google and Facebook just keep buying companies – it’s basically the law of the jungle.

However, it’s much less of an issue for us. We like to hold the widest possible portfolio and maintain strong relationships with small and medium-sized affiliates as well the larger ones.

In terms of how the current consolidation trend will redefine the industry, only time will tell, but I think we’re always going to see new entrants to the marketplace bringing fresh ideas and innovative approaches.

Which markets do you focus on and do you see any potential in the emerging markets ?

Currently, we’re focusing on the UK, the DACH countries, and the Nordic markets, all of which are extremely competitive environments. We’ve also just begun operating in Brazil, which is a very exciting territory for us.

What’s your view of the international market and the overall level of competition?

Global market conditions are pretty tight right now, and the level of competition is very high. That’s why one of our priorities is stay right on top of every industry trend and to constantly seek out ways to differentiate ourselves from our rivals and achieve real competitive edge.

In practice, that means identifying new regions, developing new features and working hard to develop and sustain great relationships with our affiliates.

Are there any exciting plans in the works that you can tell us about?

We’ve always got several big projects in the pipeline, and one that I can confirm to you in the coming launch of our new responsive design. This has been a major endeavor, involving a great deal of planning and resources and we’re confiddent that it will provide players with the best user journeys in the industry.

Beyond that, we’re also placing increased emphasis on our mobile product, streamlining the registration process and developing some very exciting features in the area of gamified betting experiences.

We are also investing heavily in our marketing technology. The coming few months will see us adopt a full attribution model and integrate additional industry-leading technology to increase both our marketing efficiency and our conversion rates.

 

What is the main thing that you’d like SiGMA readers to know about your brand?

10Bet was launched in 2003, but it’s over the past three years that we’ve seen some of the biggest growth. We’ve invested heavily in bringing on board some high-level staff to extend our reach, bolster retention and boost turnover across all markets.

Our average player value increased by 200% over the past year, and this is due to intensive CRM efforts and to improving our product and user journey across the board.

For example, we now offer the complete in-play betting experience with live video feeds of thousands of top-tier events on any device.

We’re present at all the affiliate conference and our share of voice is increasing all the time.

What challenges and opportunities has the move to mobile presented you with?

With Sports, the move has been easier because it’s inherently a more social activity, with people betting in front of the TV with friends or down the pub, but with Casino, it’s been more challenging. Many people are still looking for an experience that can be enjoyed on a big screen, and this is one of the issues we’ve addressed with our new responsive design.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

The affiliate environment looks set to become more and more competitive, and innovation will prove the key to success. This, of course, applies equally to operators and affiliates. 10Bet’s main challenge will be to get the message out there regarding all our new features and functionalities, but I’m confident that our family of existing affiliates – as well as the host of new ones we’re talking to – will be up to the task.

What two pieces of advice would you give to any new affiliate starting today?

Firstly, I’d say: be unique! Don’t copy-paste, and try to identify and satisfy the exact needs of each operator you work with. Secondly, I’d stress the importance of building long-term relationships by always being both flexible and reliable.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

To be honest, I can count on one hand the number times I’ve visited a casino. Sports betting is much more my thing. But with 1 million Euros, I’d buy my dream apartment, complete with a state-of-the-art music studio.

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

I’m really looking forward to both events! We’ve got so much to talk about with our partners and it’s always great to meet our contacts from across the industry.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Jani, Owner of Nettikanisot.bet

“Don’t take all advice written online as absolute truth. Try out what works and then scale up.” We met Jani, the owner of Nettikasinot.bet, to talk about how he developed his business and the affiliate website.

Hello Jani, how are you?

Hi Marius, I am very good thank you. Summer is finally here and the motivation to keep pushing is growing every day. Not much time for chilling pool side when the industry is constantly in the fast lane.

How did you come to enter the online gaming space and set up your company?

A lot of things and pieces had to fall in their place but here we are. The industry just felt like it was full of action and fast paced enough to keep ourselves interested, and obviously there is also quite a bit of money to be made, so here we are. As eager as before just trying to keep up with change and get ahead by working hard. We set up our company because the whole project grew quite a bit and we need to look towards the future as well.

Can you tell us a little about how your company business is structured?

Sure. We are now days three equal partners in our private limited company. Two of us are starting to work full time for the company soon and the third will follow when the time is right. We have aimed at manageable but steady growth since the beginning, and it seems to work.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

I am not surprised by the fact that we see all these mergers and acquisitions, but rather about the explosive rise of the prices of acquisitions. Any industry will see a lot of acquisitions and mergers at this point of its lifespan, so in that way all the action on the market during the last few years have been rather expected. It´s also nice to see a lot of young entrepreneurs being able to get payed quite well for some really crazy amounts of work hours many of them have put in to their projects during the years.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

No we have not done this and I doubt we will. I am all for diversifying assets and investments, but I believe we have plenty of options and opportunities to explore in a field we are already familiar with, and it could hurt our productivity to jump in to something we basically would have to learn from the ground up.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

Yes, that is true, and we have always tried to keep things fresh and push out the highest quality content we can. It seems to have worked so far and we will put even more effort in to quality and the amount of content we offer this year. The next 6 months the focus will be in adding verticals and other subjects we might have missed out on before. We want to be able to offer pretty much all things relevant to the gambling industry to our visitors.

Which markets do you focus on and do you see any potential in the emerging markets ?

We are completely focused on the Finnish market at the moment. It kind of just happened so we just roll with it now. We had some big plans on some other similar markets as well, but very soon understood we could not spread our efforts too wide, without the overall quality suffering. We figured it was best to be as good as possible in one market, than being mediocre in a few. In the light of profits, we made the correct decision.

How do you find Finish market and competition?

The Finnish market is getting tougher every year it seems, but there is still a lot of room there for new ideas, projects and portals. We have seen sites come and go and there is always room for quality. Even some of the traditionally bigger sites on the Finnish market, seem to be losing a bit of momentum and giving space for new guys.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

Not too much to be fair. We always tried to comply with what google seemed to want from sites it indexes, and it seems to have worked out quite well. Mostly we have seen slight increases in traffic after every algorithm update. We have trust in what we do and just try to play by the rules.

Are there any exciting plans in the works that you can tell us about?

We don’t really have too many exciting news for the near future. We will however as I said before, put 100% of our time in to the project and company from this moment forwards, and we hope this will lead to domination of some verticals out there.

What is the main thing that you’d like SiGMA readers to know about your sites?

They are made with love and with respect to the reader/visitor. We do not send our readers to dodgy casinos or refer them anywhere just on the basis of profit. We want to give our readers our honest opinion on everything we write about.

What challenges and opportunities has the move to mobile presented you with?

We adapted to mobile very early because the amounts of mobile visits vs desktop visits grew incredibly much way before we were “forced” to be mobile friendly. Still it gave us some good lessons about the fact that sometimes as a business you have no choice but to change if you want to keep up with the market. And I feel we handled that pretty well, so now we are prepared for bigger changes in the future also.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

I think the biggest challenges for 2017, is to keep up with the bigger players out there with massively bigger budgets than many others have. That being said, I think budget is not all it comes down to. Especially in smaller markets like the Finnish market, you can give the big guys quite a good fight with hard work and quality. A big budget means nothing if the money is not well spent.

What two pieces of advice would you give to any new affiliate starting today?

Just hang in there and work, work, work. And not only work either. Work smarter and smarter. It takes time to make a decent profit in this business, but with perseverance, the results will come! Also try to be unique. Not only with content, but with your overall strategy. Don’t take all advice written online as absolute truth. Try out what works and then scale up.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I have not played slots in a long time. There just is not enough time right now. I used to test every new slot that got released, but now days it´s been hard to find time for that. I will try to introduce some weekly pooled gambling at the office though, so all of us could enjoy some new slots and maybe learn something new as well. You have to keep up with what is happening, and to be honest this is one area where we need to allocate a few more minutes a month.

Are you ready for SiGMA17?

Oh yes totally. We just talked about this at the last meeting, and decided to try and come down there with the whole team. What a perfect time to combine some very decent networking with all the top players from the industry with some well-deserved vacation time. Can´t wait to meet everybody again.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Interview with Michael Steen Pedersen, Founder of Gambling Deals

“Be different, be innovative, disrupt the space. Find a niche concept that there is a demand for.” We caught up with Michael Steen Pedersen to get to know a bit more about his recent project – Gambling Deals.

How did you come to enter the online gaming space and set up your company?

The first time I was introduced to the igaming industry is 10 years ago, when I was doing a semester at university of Malta. On the side I had a part time job at Poker Loco in St Julians. Last 3 years I have been working with permission marketing where igaming is one of our focuses.

Can you tell us a little about how your company business is structured?

We operate Gambling Deals, the first loyalty platform that provides operators the opportunity to drive new acquisition from members that are interested in an on-going reward. Operators have raised concerns that affiliates are demanding high CPA’s, driving traffic that is focused on a one off bonus. Often these players don’t affiliate with the brand and are highly likely to close their account soon after their initial playing activity. We have addressed these concerns and have totally flipped that model on its head. Instead we work to drive long term player value from engaged and serious players, leveraging cashback as the loyalty mechanism.

Gambling Deals has been established for the last two years by two founders that have experience working in one of the UK’s largest retail and commerce publishers. Their learnings and expertise in the loyalty and cashback space has resulted in a product that drives loyalty and incremental sales. I was astounded to see that the average player lifetime with Gambling Deals is over two year. What’s more, Gamblings Deals holds all of the player’s demographic data and have firsthand contact with VIPs – meaning upselling promos and new incentives becomes straightforward. I’m excited to now be leading this product and can’t wait to take things to the next level.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

The affiliate market is mature and has come a long way over the last 10 years with affiliate sites changing and evolving from one-man bands operating in garages and bedrooms to becoming large companies leveraging and harnessing data to best target traffic in a fast moving and saturated space. Consolidation is part of a mature market and with more acquisitions happening this week it is not something that will slowdown any time soon. Any mature market is more difficult to penetrate as a new business but those with truly disruptive and innovative ideas will be successful. That’s why we’re so excited with the technology and product that we have developed at Gambling Deals.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

The real money operator route has become an incredibly saturated market and unless you have a new/different product idea or feature that will allow you to standout from the crowd then it will be a difficult journey.

We are focused on delivering the first loyalty product for the Gaming space that supports in-house retention teams. We’re in constant contact with our VIPs and understand how they play, what they enjoy and how much they want to transact. This means we can help operators put the right offers in front of our players. We understand that using affiliates as an extension to the core loyalty offering is a new channel for operators, but we are keen to create two-way partnerships that drive acquisition and loyalty. We really feel that this new approach to affiliation will be represent success for all of our partners. Particularly as we turn our attention away from just the core product and focus on scaling up our member base.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

The last two years have been dedicated to improve the technological side of the platform, and now that we start to grow our user base, we are renewing our content strategy.

Our platform is different from any other affiliate site, and so is our content strategy. In fact we don’t have just to write articles that will try to bring new players through search engines and social media.We have our own user base, so our content is also developed for retention. This translates into the use of different channels of communication: not only our website, but also email and SMS.

Which markets do you focus on and do you see any potential in the emerging markets ?

Gambling Deals was born in the UK and has established a place at the performance table in this home market. Cashback is a mature product within the commerce and retail sectors in the UK and has been welcomed by consumers in the gambling sector. The quick adoption has come from UK users wanting to be rewarded for their ongoing loyalty with brands rather than for a quick sign up bonus.

We are looking with keen interest on the Scandinavian markets and you can expect to see Gambling Deals expanding into these new territories, launching new partnerships and growing our membership base.

How do you find International market and competition?

The cashback concept in the wider commerce space is still in its infancy throughout Europe with the UK, Australia and the US having mature markets with cashback consumers. This makes our job at Gambling Deals launching a cashback loyalty product into new markets more challenging. Our plan to educate users and popularize the function of receiving money back as a loyalty payment when the chips do not fall your way will take place via multiple channels. These include country specific marketing partnerships and a variety of communication tools employed throughout the on-boarding process.

Our technology places in a completely unique position as a true market leader as we have built a technology that speaks with our partners back-end systems and automatically reports on a daily basis. This scalable technology allows us to show each individual user’s cashback reward updated on a daily basis. We then pay this cashback to a member’s Skrill, Paypal or bank account. There are cashback partners popping up but they do not offer the user the automated experience that we do. This customer trust in our platform sets us apart, meaning we can drive greater player lifetime for our customers. Helping us both in attracting our own sources of acquisition and in providing a superior product to the competition.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

Google changes his algorithms every day, but we don’t worry about it. We know what Google wants for its users, and we want the same for them. Once the big picture is clear, small details don’t make much difference.

Are there any exciting plans in the works that you can tell us about?

We’re full of exciting plans and ideas, Marius. I touched earlier on our plans for international growth and expansion as we lead with innovation to create the industry’s leading loyalty platform. We plan to support and fuel this growth with partners from within each territory who are looking to best monetize their traffic. Why just earn an affiliate commission on either a first deposit reward or on a player who churns at a partner after 3 weeks? We will retain and monetize your traffic better than anyone else. We attract quality players and have high value players that have been with us for the two years since launch, spending large amounts across multiple partners. This new affiliate programme is a win win for all involved as we maximize the value and lifetime of the player for both the affiliate and for the operator.

We have recently pushed a VIP programme into Beta launch which is casino focused as we look to provide players with a hands on first class customer experience and incentivize their sales with a loyalty reward which drives incremental revenue for our VIP Pro enabled partners. This VIP Pro programme for casinos will be launched soon and I’d love to talk through this opportunity with any potential partners.

What is the main thing that you’d like Sigma readers to know about your sites?

We drive new high quality traffic that returns longer term value through the mechanism of cashback. This makes Gambling Deals a fantastic additional to your marketing strategy by giving your customers an extended loyalty offering.

What challenges and opportunities has the move to mobile presented you with?

We understood the value of mobile and have developed a product that is mobile first and fully mobile responsive. The statistics backing the importance for mobile traffic within iGaming are obvious and businesses have to embrace and evolve with this change in consumer behavior.

What two pieces of advice would you give to any new affiliate starting today?

Be different, be innovative, disrupt the space. Find a niche concept that there is a demand for.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

No! I would invest the money into some of our ongoing projects.

Are you ready for Affiliate Grand Slam and SiGMA17?

Born ready!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Thomas Makitalo, Founder of Spelbloggare.se

“Stay consistent and keep the user in focus. Way too many new affiliates give up after just a few months.” We met Thomas Makitalo, the Founder of Spelbloggare.se to find out what brought him to affiliate marketing.

Hello Thomas, how are you?

Hi Marius, it would be a shame to complain when the sun is shining and the summer is here.

How did you come to enter the online gaming space and set up your company?

It all started with a love of sport and web development with no real goal of creating an affiliate business. But the sites started to grow and after getting in contact with a few affiliate managers I decided to give it a try. We could say that things have grown quite a bit since then.

Can you tell us a little about how your company business is structured?

I founded Spelbloggare.se under my company LÅ Webbyrå back in 2010. The site focuses on sport betting tips and bonuses for Swedish visitors. During the summer 2016 Catena Media acquired the website as a part of their new goal to also work with sports betting. I still work on the site and close with Catena Media to make sure it continues to deliver good numbers to everybody we work with.

With the recent wave of consolidation, mergers, and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

Not at all. I think it’s a natural development as the industry is getting more regulated and saturated at the same time. I think a lot more is just around the corner.

A number of your competitors have gone down the real money operator route and tried their hand at white labels. Have you also done this?

No, I have no interest in going down the operator route. I think it’s best to stick to what you do best and try to take it even further.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

Yes, we spend a lot of time and money on unique and fresh content. Since we work with sport betting tips we need new content every day so we work hard with that. And since our visitor’s trust is key for our success we never compromise on quality. We are right now looking at new features ahead of the next season.

 

Which markets do you focus on and do you see any potential in the emerging markets

My focus has always been Sweden and that’s my focus going forward at the moment.

How do you find UK market and competition?

We have only done some smaller tests towards UK and the competition is, of course, high since everybody is going after that market. But at the same time, the market is very big so I think there still is space for new sites if they do it right.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

No. We have never been hit but of course, you listen to what Google says and what they are looking for. But at the same time, you can’t believe them blind but you have to test everything since they a lot of times say one thing but after testing you can see that that’s not really true.

Are there any exciting plans in the works that you can tell us about?

I’m part of the team at Catena Media that will release a brand new version of Livebetting.se in August so very excited to get that site live.

What is the main thing that you’d like Sigma readers to know about your sites?

That Spelbloggare.se stands for quality. Both for our visitors but also all our partners that we always work long term and find a solution that makes sure that both partners make money.

What challenges and opportunities has the move to mobile presented you with?

We have always gone with the mobile first approach and build everything for the mobile visitors first since most people are on phone. Of course, the limited space is somewhat a challenge but at the same time, the content that is on the screen for a mobile user gets more attention when compared to a desktop user.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

That we (Spelbloggare.se) or the industry as a whole need to continue to innovate. We can never stand still and be happy where we are.

What two pieces of advice would you give to any new affiliate starting today?

That they need to stay consistent and keep the user in focus. Way too many new affiliates give up after just a few months.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

No, I never play slots. Just invest it and make it grow even more.

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

Really looking forward to SiGMA. You are doing a fantastic work. But I’m sad to say that I can’t make it to Bucharest but looking forward to the next Affiliate Grand Slam!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Keith Williamson, Business Manager at Alex Affiliates

“Plan for the future and have faith in your marketing strategies with patience and dedication.” We talked with Keith Williamson, Business Manager at Alex Affiliates on what it takes to always stay on top of the game.

Hello Keith, hope you are well in this festive season?
On the 21st of June 2017 it was the first day of summer and the longest day-light time as it’s officially “summertime” and it’s going to be the hottest on record for many of us around the world. It’s also very exciting times for us in the Online Gaming Industry with many new developments to aid online entrepreneurs to create a successful business as the mobile Apps flood the market place to entice a new generation of players.

How did you come to enter the online gaming space?
It all began back in 2007 setting up a Call Center for the “World Poker Tour” which did not see the light of day for reasons that were beyond my control. But afterwards I was offered the position of International Affiliate Manager and the rest is history until a few years ago as was written in the “Book of Life” to become involved with AlexAffiliates.com and a team of forward thinking entrepreneurs with out of the box ideas & visions for the future.

Can you tell us a little about how your company business is structured?
We are a small tight knitted team with many years of experience between us and because of past experiences in the Online Gaming Arena we began an Affiliate Partner Network in able to provide a true open & transparent relationship with all the operators and to broker the highest deals possible for serious online Publishers/Affiliates in our industry.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
I am not surprised at all about seeing these types of mergers and I also predicted that this would happen in our industry as it has been done in other business verticals worldwide.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?
This is something that we have pondered several times together as we look to the future and gauge the market in this volatile Online Industry and where we stand today as individuals to cross that border into a new side of our industry.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
We always choose to write unique content in everything regarding our approach to our Online Gaming business plan and will continue to do so for the next six months and the foreseeable future.

Which markets do you focus on and do you see any potential in the emerging markets?
Our prime target markets are the UK, Scandinavia and Eastern Europe, but we are always looking into new markets as and when they become relevant.

How do you find German market and competition?
The German market is very interesting, but also a difficult one. Competition is tough, so it might be quite a challenge to enter this market without having a decent level of experience in understanding the mindset from the players.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
Yes, with all the past and upcoming changes it’s hard to stay on top of the game. That’s why we hire people who specialize themselves in SEO.

Are there any exciting plans in the works that you can tell us about?
We are planning to expand our presence on various markets. But I can’t tell you all the details right now.

What is the main thing that you’d like SiGMA readers to know about your sites?
Our sites are always unique and stand out from the crowd.

What challenges and opportunities has the move to mobile presented you with?
A lot of extra work for our programmers…

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
New regulations are not making our lives easier. Times are gone when we could just target any country. Now several key markets are falling away for an uncertain period of time, which means for us that we need to focus on a limited number of markets for the time being.

What two pieces of advice would you give to any new affiliate starting today?
The two pieces of advice that I would give to Publishers/Affiliates today is firstly plan for the future and secondly to have faith in your marketing strategies with patience and dedication with an open & transparent business plan to build solid co-operations at all time!

Do you play slots and what would you do with 1 million Euro from jackpot winnings?
I don’t personally play the slots, but if I did and won 1 Million Euro’s from a jackpot winning, then I would treat my close friends to a good night out and place the rest into savings account for that possible rainy day!

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?
Unfortunately I don’t think that I will make it for the Affiliate Grand Slam Bucharest, but I shall be attending SIGMA17 and my door is open 24/7 for anybody that needs advice or guidance in our Industry.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Hardy Hekelaar, Affiliate Manager at Advidi

“Keep very good track of your cash flow – if you split your money on various networks, mind that you’re dealing with thresholds and payment terms that could mess up your cash flow to a point where you cannot pay your campaigns anymore and you lose the magic of the moment!”. We met Hardy Hekelaar, Affiliate Manager at Advidi, to talk about being a mediator between advertisers and affiliates and tips on how to make a business out of it.

Hello Hardy how are you?

Hey Marius, I’m doing fantastic. Thank you for the opportunity to say a few words about the great line of business we’re in.

How did you come to enter the online gaming space and set up your company?

The business was set up by two well-known entrepreneurs in the online marketing industry, and I joined them in 2015. As an affiliate network, we try to move where the opportunities are – just like our affiliates – so we opened up our iGaming vertical and have been expanding our brands and portfolio of affiliates ever since.

Can you tell us a little about how your company business is structured?

As an affiliate network, we function as a mediator between advertisers and affiliates, so the company is set up to cover the different verticals we’re in on both the advertiser and the affiliate side. Each vertical is run by an autonomous team that draws on the greater company experience, which allows for advanced specialization and focus on our individual markets. We’ve grown a lot (to over 70 employees) and we’re still expanding. In particular, the iGaming team takes a firm part in this growth.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

We’re always working together with our affiliates and advertisers to stay on top of these trends, so we’re used to adapting quickly to changing markets and changing sources in the affiliate industry. If you watch the landscape closely, you probably expected to see some of these consolidation efforts playing out the way they have – I don’t think there’s anything really surprising going on.

Which markets do you focus on and do you see any potential in the emerging markets ?

We’re focusing on Scandinavian markets, Germany, UK and the Netherlands, of course, as we know this market and know the right affiliates.

How do you find Dutch market and competition?

On the advertiser side, we have solid casinos with competitive payouts with which we attract our affiliates. However, I know CPCs are high on Facebook – our affiliates bid on the same (small) target group, driving up the competition in terms of needed payouts and conversion rates.

Are there any exciting plans in the works that you can tell us about?

As for our iGaming vertical, we see a lot of growth as we see many of our big nutra Facebook affiliates testing iGaming with proper ROIs, as well as reeling more and more iGaming affiliates in with our global presence at shows and our good reputation.

What is the main thing that you’d like SiGMA readers to know about your sites?

We are growing in this space with a complete hands-on mindset. I put in a lot of time with affiliates from many diverse verticals to prepare them for iGaming, and we hand-pick the ones who we know can succeed. When you go through us, the process is refined and professional. We communicate often and make sure affiliates and advertisers are always getting the best deal. It’s how we prevent frauds, keep our growth constant and earn valuable referrals.

What challenges and opportunities has the move to mobile presented you with?

Our affiliates have been focusing a lot on mobile from the very beginning, so we always look for mobile optimizations with our advertisers and assist our affiliates with targeting mobile sources based on historic data. As for the challenges, there’s a greater level of reliance on third parties (such as carriers) in mobile, which adds a layer of risk, though it’s not anything we’re unaccustomed to.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

The biggest challenge will always be to adapt as quickly as possible in this ever-changing online environment. We have to think two steps ahead at all times since we’re reliant on not only our partners, but also on sources, regulations and many more factors. I think the same applies for the wider affiliate sector; what may work now may not work 6 months from now, so always make sure you’re ahead!

What two pieces of advice would you give to any new affiliate starting today?

First and foremost: focus. We see a lot of guys come and go very quickly as they try all casino offers on all sources. Find out what works best for you and optimize within that range. Second, keep very good track of your cash flow. If you split your money on various networks, mind that you’re dealing with thresholds and payment terms that could mess up your cash flow to a point where you cannot pay your campaigns anymore and you lose the magic of the moment!

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I don’t play slots to be honest, but if I won 1 million Euro, I’d probably put it all on red with Roulette to see if I can double the profits haha!

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

I’m really excited to visit both events – very curious about the exclusive event in Bucharest to see our current partners, but also the ones we don’t work with yet so we can establish new relationships… then say cheers at the SiGMA17 event to the money we’ve made together so far!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Rinat Shamir, Senior Affiliate Manager at IbexNetwork

“Mobile is full of opportunities – it opened for us new traffic channels, publishers, and a whole new market.” We talked with Rinat Shamir, Senior Affiliate Manager at IbexNetwork, on how the company brings value to the affiliates and operators.

Hello Rinat, hope you are keeping well in this festive season.

Hey Marius, all is great, working hard and enjoying the summer.

How did you come to enter the online gaming?

My friends told me I have the right personality to be an affiliate manager, so I decided to go for it and seek an opportunity. I’ve posted my CV on LinkedIn and from there it’s all history. Beginning of last year I joined IbexNetwork.

Can you tell us a little about how IbexNetwork business is structured?

IbexNetwork is an affiliate network specialized on casino traffic. We work with hundreds of publishers, some of which we represent exclusivity and monetize their entire traffic inventory. We also have our own sites and traffic sources.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

I am not surprised, the market has become more mature, and consolidation is part of that process.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

At the moment we are focused on what we are good at, serving operators on their players acquisition and, helping publisher achieve the most efficient monetization on their traffic.

Business Development is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

Our focus is to bring more exclusive deals. And to continue developing tools that help affiliates make a better monetization of their traffic.

Which markets do you focus on and do you see any potential in the emerging markets?

Our main focus is Europe, we see great potential still within the UK and Germany. And we continue our strong hold within the Scandinavian market.

How do you find UK market and competition?

UK is a great market for us; we see good conversion and good player value. UK is definitely the most crowded market when it comes to competition but we see growth potential there.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

We see Google as a partner and we try to respect their rules. We focus on bringing added value for all parties and Google appreciates that.

Are there any exciting plans in the works that you can tell us about?

Exciting plans are part of the routine at IbexNetwork. But unfortunately we cannot yet share them. I am sure Q4 2107 will be very exciting.

What is the main thing that you’d like SiGMA readers to know about your services?

Our service is impeccable both towards operators and affiliates. All of our partners get VIP treatment. We have great technology; fast payout and we are super fun to work with.

What challenges and opportunities has the move to mobile presented you with?

Mobile is full of opportunities; it opened for us new traffic channels, publishers, and a whole new market.

What do you see as the biggest challenges ahead for IbexNetwork and the wider affiliate sector in 2017?

Our challenge is to continue growing while bringing added value.

What two pieces of advice would you give to any new affiliate starting today?

Be innovative and bring added value to the ecosystem.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I am not a slots player, but I am sure 1M euro in the bank account will make my life more fun…

Are you ready for SiGMA17?

Absolutely yes!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Dobromir Mitev, CEO & Founder of Dench eGaming Solutions

“Staying close to your players and actively seeking feedback is key. Since purchasing customer loyalty instantly isn’t an option, you can purchase technology which lets you generate loyalty faster through continuous engagement and deep personalisation.” We met Dobromir Mitev, CEO & Founder of Dench eGaming Solutions for an interview about the company and his advice for young entrepreneurs.

Hello Dobromir, hope you are keeping well in this festive season?

Great Marius, thanks for the opportunity to introduce Dench to your audience. We are entering the summer season, which is actually great for active networking with the iGaming Super Show ahead of us. On the other hand, the summer period will let us purely focus on the delivery of the deals we have closed in the first half of the year.

How did you come to enter the online gaming space and set up your company?

It is a long and exciting story when I look back, it took me 10 years. In 2006 I got introduced to online poker and precisely to Texas Hold’em. The game grabbed me but pretty fast I realized being a pro player is not my thing. I began building affiliate sites, providing players with a truly transparent online space. Transparency was missing back in the days. In the following two years, I learned a bunch of we related things and was trying to help a number of online poker rooms localize and penetrate Eastern Europe. 1st of March 2008 I woke up and knew I wanted to start a poker magazine. From that day since a few months after the poker Black Friday in 2011, I had the pleasure to produce, edit and publish Card Player Magazine across four regions – Bulgaria, Romania, Greece and Hungary.

Through those years I was consulting various online companies, mainly poker focused, joined Sportingbet in order to help them boost their poker revenue and eventually took over the Casino product, marketing and brand advertising. As it seems that was not enough for me and made me organize some of the biggest international poker tournaments in Bulgaria and Eastern Europe at that time.

All that helped me to move to the operators’ side, striking a couple of significant partnerships with leading gaming brands listed on the stock market. Eventually the change in the Bulgarian gambling regulation unfortunately forced me to terminate these relationships.

I continued to collaborate with different brands, operating in various regions until a stage when I kind of felt ready to bring my own vision on the products and technology I would like to see and use if I were running my own brand. This is how Dench was born – with the ambition to bring more flexibility and let gaming people launch brands with a platform, which actually does the job and respond adequately to the market reality.

Can you tell us a little about how your company is structured?

Dench eGaming Solutions is a true B2B turnkey gaming platform provider based in Sofia with highly skilled and experienced development people along with the founders who have been in the industry since the times when online gaming brand Gamebookers went live back in 1999. I am very proud we have managed to compile a team, which perfectly understand what we are aiming for and managed to translate all business requirements into a technology, which resonates entirely with the current needs of the operators.

In business terms, we are offering turnkey and white label solutions as well as Giselle V2 as a standalone product available for integration with any platform.

How do you think technology is driving business forward? What are the little secrets that help Denchsolutions.com in innovating yet again?

As the industry matures, operators realize the technology, which they choose, will ultimately define the success of their operation. In the last years, we are seeing more niche and dedicated to the iGaming industry products appear, which aim to provide wider game offering, operation management; help with data analytics, visualizations, player segmentation, engagement, gamification and so on. That’s definitely driving the industry forward. However, still many operators are using legacy technologies and the integrations with new technologies remain a painful topic.

We are trying to isolate as much as possible the reliance on third party providers and services and bring all pieces of the puzzle together to deliver a new generation, fully integrated platform able to reduce operational costs and allow significant improvement in user experience.

Removing the need to integrate a number of different 3rd party services, we allow operators to have more efficient operation in terms of costs, as having a number of 3rd parties and the people to operate them squeeze the margins significantly.

Another huge benefit lies in the ability of Dench platform to capture, process and aggregate data in real time and translate obvious behavioural patterns into actionable insights. Certain functionalities are designed with agility in mind, so they are easily scalable and represent and opportunity to bridge the gap between the core daily operational activities and the days for creativity. We provide operators with the instruments to deep dive in players’ data, look for interesting patterns and experiment and design new players’ experiences. The limitless bonus definitions and the eventful campaign scenarios allow the operators to get outside of the boundaries of the traditional retention strategies and automate the most relevant incentives and communication along the customer journey.

What sort of gaming-specific technology services do Denchsolutions.com offer online gaming firms?

Since the start of the project, through the architecture and the actual development of Dench Core and Giselle V.2 we have always tried to design processes and features in a simple and practical way. We have been dealing with operations for quite a long time and all of the functionalities we have designed aim to address areas which have been overlooked for a very long time such as lack of diverse bonus and campaign offerings, customer retention, churn and operational transparency. All of these seem to be very problematic and with extreme potential to improve revenues.

We have built the Dench Core in order to provide more intuitive user management, deeply integrated sports betting and casino verticals, advanced BI instruments delivering full operational transparency and advanced analytics, well-structured payment service, while considering all the regulatory requirements towards KYC and responsible gaming.

As a separate solution, we have developed Giselle V2, product that is capturing and structuring customer data in real time, providing operators with advanced player analytics, activity and value segmentation, event driven bonus automation scenarios as well as in house developed communication tools deeply embedded in the campaign process.

The unique combination between Dench Core & Giselle V.2 on one hand simplifies basic day-to-day operational processes and on the other hand sophisticates the way operators interact, entertain and reward their players. The revolutionary way we handle customer data and translate it in actionable insights creates the perfect environment for marketing teams to anticipate, encourage and most importantly design the depositing and playing habits of clients.

What makes Denchsolutions.com unique? What do you have that will make you succeed that some of the other companies maybe don’t have?

Through our complete set of products, you can run your brand as” one man show” up to certain size. That’s kind of a joke around our office, even though it is actually possible from an operational point of view.

Seriously, now, we believe that the current market reality represents a unique opportunity for agile, breaking barriers, hands on companies, which is ready to listen to operators’ demands.

We deliver products, which are built from operators’ perspective, not from development perspective and are being delivered fast, very fast.

Lastly, we have built our features in the context of AI and AI automation and we continue to do so. This means that once the time is right we will have the amazing opportunity to offer automation which is not driven from numbers only, but driven at its large portion by the individual player.

For now, finding the right ways to solve today problems is our biggest advantage.

Are there any other exciting plans in the works that you can tell us about?

I let something go out in the previous question in that respect. We are working on improving our current products based on operators’ feedback while working towards introduction of AI across a number of processes. Aside, there is HANNAH, the third product in our family which will be, in my humble opinion – ground breaking; at least for the players.

We are envisaging that by 2020, online gaming operators will be choosing their platform not by the number of current product integrations, however by the way AI has been accommodated in the main services and helps them cultivate long lasting relationships.

What is the main thing that you’d like SiGMA readers to know about your business?

In 2017 loyalty in the gambling industry is fleeting and it has never been harder to acquire retain and engage with players. Operators have tons of player data, which collected and structured wisely can give you commercial attributes to build a detailed profile. As you start to understand your players better you can figure out what they like and what they don’t and start using this data to improve loyalty and grow your business exponentially.

You can adapt how you approach them by optimizing your bonus campaigns and make their journeys more relevant. Users respond better when they see something that they are interested in and are more willing to communicate when they are approached in the most relevant time.

Staying close to your players and actively seeking feedback is key. Since purchasing customer loyalty instantly isn’t an option, you can purchase technology which lets you generate loyalty faster through continuous engagement and deep personalisation.

What two pieces of advice would you give to any entrepreneur starting today?

You will fail a number of times or you might get lucky and become billionaire from the first time, who knows. No matter what, don’t you ever give up and don’t get frustrated by all the news, buzz and everything which happens publicly in your sector. In most cases it is what it is – PR stunts and wasteful buzz. Noise which will steer you away from your goals.

Never go blindly and invest all your money in your project, no matter how small or big it is. Especially if you are the only one putting cash on the table. This hurts tremendously when you fail and this might eventually happen.

Nothing happens easily and you need to put all the hard work to stand a chance. By hard consider everything above the 12-hour mark daily. When you work hard you might start getting delusional. Constant reality checks will keep you down to earth and make your life easier.

One last one, if you are open, honest and modest person keep it that way. If you change in the sake of succeeding one day you will realize that all the tricks and things you have done was worthless. The end goal is not that important, but the journey to reach it will be the thing to look back.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

Well, indeed I do play slots and probably every other game I come across. With a million euros I would do one of two things. Either secure education and life experiences for young kids or I will start over from the scratch if I don’t have an exciting project. Ideally, making sure I can go back and do what I mentioned first.

Are you ready for SiGMA17?

We are planning a trip for SIGMA for sure. For the last couple of years, the event proved to be a one not to be missed on the iGaming calendar as it provides a great opportunity for networking in very vibrant atmosphere. I really like that all kind of gaming companies are welcomed which inevitably creates a playground with people with very diverse background bringing new and exciting ideas.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Pablo Benrey, Co-Owner of Affiliedge.com

“Be innovative and don’t waste time trying to copy other business models. It won’t work”. We met Pablo Benrey, Co-Owner of Affiliedge.com – check what else he has to say about his company and the growing competition on the market.

Hello Pablo, how are you?

Hi Marius. I am doing well. I can’t complain.

How did you come to enter the online gaming space and set up your company?

Back in 2007 I was working as an employee for a lead generation company within the industry and it didn’t take me long to understand that this was the path I wanted to follow.

Can you tell us a little about how your company business is structured?

The work is basically distributed between our two companies. One running the traffic acquisition operation and the second one managing the network and the websites.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

Not at all, every single market has its peak time when it is easier to profit, but once the market settles down only a well established business can remain competitive.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

We have thought about it more than once but for now we think it is better to keep doing what we are good at. However, we might explore this channel later down the road.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

I truly believe we should offer our costumers added value and that’s what we will keep on focusing at.

Which markets do you focus on and do you see any potential in the emerging markets ?

With most of the European countries being regulated I believe this trend will spread to the entire world and it will force us to globalize our business and operate world wide.

How do you find UK market and competition?

UK is one of our core markets and it is definitely our intention to grow there.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

We believe content quality and user experience are the key for good traffic and that’s what we focus on in each of our projects.

Are there any exciting plans in the works that you can tell us about?

We are always on the move and we are working on a few new prospects. I will give you inside info when it will be possible.

What is the main thing that you’d like SiGMA readers to know about your sites?

Well, I would like them to know www.affiliedge.com is a great business alternative for both publishers and advertisers.

What challenges and opportunities has the move to mobile presented you with?

Mobile is the present and for us it is already a major part of our strategy and development.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

Remaining competitive while globally expanding will be the key to success.

What two pieces of advice would you give to any new affiliate starting today?

Be innovative and don’t waste time trying to copy other business models. It won’t work.

Do you play slots and what would you do with 1 million Euro from jackpot  winnings?

Not really, but if I hit the jackpot I will probably invest in….

Are you ready for Affiliate Grand Slam and SiGMA17?

I am looking forward to Affiliate Grand Slam Bucharest and SIGMA17. Last year was great both on the business and the networking sides and of course pleasurable as well. Hope this year will be even better.

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Lena Sciberras, Content and SEO Manager at Casino Hawks

“I always try to think in the same way as the players think, trying to predict what they would want to learn, search for, find exciting and, most importantly, useful and entertaining.” We talked with Lena Sciberras, Content and SEO Manager at Casino Hawks, about the challenges of running and affiliate website and the fierce competition in the industry.

Hello Lena, hope you are well in this hot summer weather?

Hi Marius, I’m great, the summer is finally here in Malta, and I’m ready to enjoy it in full.

How did you come to enter the online gaming space and your current workplace?

I have a background in journalism, copywriting, marketing and website management for different industries so it was only natural that after a few years of living in Malta I joined iGaming industry. There are so many opportunities to learn, grow and meet the most interesting and passionate people. And it’s fun! I started at Game Lounge Ltd. in the beginning of 2016, and it’s been the best time of my life ever since. We honestly have the most helpful, professional and friendly team.

Can you tell us a little about how your company business is structured? Which markets do you focus on and do you see any potential in the emerging markets?

Game Lounge is a very strong affiliate company with a lot of experience and 10 different markets. Our best-known brands are so far the Scandinavian affiliate websites. But in the last few years, we’ve been expanding and adding more markets, languages, countries. One of them is the UK market, and the website that I manage for this market is called casinohawks.com. My project is one of the newer ones, but the best thing is that I can use all the knowledge and experience that the company has gained from operating in all the other markets.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

I wouldn’t call it surprising, as bigger companies at a certain point will always try to acquire smaller successful brands. That’s exactly what happened to Game Lounge, which sold 51% of shares to Cherry Group in 2015. Being part of a bigger player helps a lot, but we also have quite a bit of independence and our own unique culture and business strategy.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

Yes, Game Lounge has a couple of white label casinos, but they’re not part of the market that I handle personally, so maybe one day some of my colleagues can tell you more about it.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

For me, it’s always trying to think in the same way as a player thinks, trying to predict what they would want to learn, search for, find exciting and, most importantly, useful and entertaining. So apart from the typical reviews, news and promotions, I like to concentrate on some useful guides, how-to’s and even shorter articles that just answer one specific player’s questions.

How do you find UK market and competition?

I won’t exaggerate if I say that it is probably the toughest, hardest markets to compete, at least from the ones that Game Lounge operates in right now. But the extreme level of competition also indicates that the market is not only massive in size already, but also still has a lot of potential for growth in the future. So while admitting the fierce challenges, I certainly see the bright future.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

Of course, we are constantly adjusting our ways and strategies, not only after the Google’s updates but as the market changes and grows in general. Being on top of your game is crucial, and that’s what defines a good affiliate.

Are there any exciting plans in the works that you can tell us about? What is the main thing that you’d like SiGMA readers to know about your site?

Recently we’ve added an in-house video production department, so we are creating and publishing unique video content on our websites and social media. And it’s not just the game reviews, but more exclusive, behind the scenes videos that can show our readers and players how the iGaming industry works from within. So far we’ve had great feedback, and people are liking it a lot. So concentrating a bit more on the videos will be one of the key points in the next few months.

What challenges and opportunities has the move to mobile presented you with?

All our affiliate websites are fully compatible and responsive and work perfectly well on mobile, but let’s face it, this is more of a technical side of our business. And I can only say that I am grateful to our awesome IT team who is always on it, making the life of more creative people much easier.

What two pieces of advice would you give to any new affiliate starting today?

Firstly, think if you have enough patience and budget to deal with the competition. Secondly, try to be unique, even though it’s getting more and more impossible. If you don’t think you can handle these two key components, maybe there is not that much point in entering this market right now.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I play online slots as part of my job, but recently I had a pure pleasure of trying the best land-based slot machines in the best casinos of Las Vegas. The whole Game Lounge team went there for a team-building trip, and it was the best adventure.

If I hit the jackpot… I wouldn’t do anything crazy, that’s for sure. Maybe I’d buy my own small place and have a good month-long trip. Then I would go back to my normal life and invest the rest of the money.

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

SiGMA is always one of the biggest events of the year, and we are preparing for that. But going to Romania and seeing Bucharest, meeting people in perhaps a bit less formal environment is truly exciting. I can’t wait!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?