Alpha Boot Camp imagenes noticias 44

SiGMA to be present with a conference in Buenos Aires – soloazar

(Malta).- This year, Sigma -The World’s iGaming Village- is going to be present in Buenos Aires in the framework of SAGSE Latin America on 12th September 2018.

“Since 2014, when SiGMA took off with over 1,000 delegates, the show kept doubling in size. SiGMA18 will take place over three expo days, not two, anticipating 13,000 delegates and 400 sponsors and exhibitors, making it ‘The World’s iGaming Village’. Save the date! The show is taking place on the 28, 29 and 30th November”.

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SAGSE se presentó en SIGMA 2017 – Vía Yogonet

alpha boot camp directivos

Los directivos de SAGSE, invitados por la Malta Gaming Authority (MGA) y SiGMA, participaron en el importante evento dedicado principalmente al mercado de las apuestas online.

“En esta oportunidad, los representantes de SAGSE han estrechado acuerdos de colaboración para el futuro desarrollo de la industria del iGaming en la amplia región sudamericana y del Caribe, donde SAGSE desde hace 25 años contribuye como punto de referencia en la expansión del mercado del juego y en particular, en los últimos años, del juego online”, señalaron desde Monografie. 

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SiGMA se une a SAGSE – Vía Focus Latinoamerica

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SiGMA estará presente en Buenos Aires con una conferencia exclusiva en SAGSE

  Argentina.- Este año, SiGMA -The World’s iGaming Village-, el evento más representativo de los juegos de azar en línea de Malta y Europa en general, estará presente en Buenos Aires en el marco de SAGSE Latinoamérica. La feria de juegos latinoamericana se llevará a cabo entre el 11 y el 13 de septiembre de 2018, como confirmaron recientemente los organizadores.

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SiGMA estará presente en Buenos Aires con una conferencia – Vía soloazar

SiGMA estará presente en Buenos Aires con una conferencia exclusiva en SAGSE

  Argentina.- Este año, SiGMA -The World’s iGaming Village-, el evento más representativo de los juegos de azar en línea de Malta y Europa en general, estará presente en Buenos Aires en el marco de SAGSE Latinoamérica. La feria de juegos latinoamericana se llevará a cabo entre el 11 y el 13 de septiembre de 2018, como confirmaron recientemente los organizadores.

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Affiliate Grand Slam 3.0 Lands in Hong Kong

Find your ideal Asian partners at AGS Hong Kong

The Affiliate Grand Slam has established itself as a key networking event on the iGaming calendar – and the event is now heading East. Brought to you by the same team behind SiGMA, Affiliate Grand Slam 3.0 is going to Hong Kong for its first foray into the Asian market.

After the breakout success of AGS events in Tallinn and Bucharest, operators looking for Asian traffic will have the opportunity to interact with affiliates who are prolific in that market, in an event tailored to making connections happen. Affiliate Grand Slam 3.0 will feature a carefully selected, elite group of operators and up to 200 of the best affiliates Asia has to offer. Location and timing are also ideal – AGS 3.0 will take place in Hong Kong from May 17th to 19th. That’s hot on the heels of the G2E in Macau, only a short ferry ride away.

No other event offers a more streamlined experience – we match quality presentation with a fun, relaxed environment that makes for ideal networking. Operators with an innovative streak and products ready for Asia are welcome to apply. Engage with Asia’s key actors in the most relevant networking event in the business by contacting info@sigma.com.mt

 

 

Affiliate Grand Slam: Most Valuable Affiliate Marketing Conference 2018

2018 is just getting started, but affiliates already have a lot of dates marked on their calendar. The year has started off with the Affiliate Summit West in January and will be followed by a series of other events including the Affiliate Grand Slam, taking place in May.

Affiliate Grand Slam (AGS) has been recently included into ‘The Most Valuable Affiliate Marketing Conferences — 2018 Edition’ along with some of the biggest players in the affiliate market. As stated by advidi.com, «SiGMA is one of the largest iGaming events, rivaled only by the three-part iGB series in Europe. They’ve launched an offshoot event, AGS, which sees 200 affiliates meet with a small group of operators and sponsors. This creates a safe setting for top-level discussions, but note that invitations are exclusive.»

Interview with Juan Carlos Muñoz, SEO Manager at Epicorns

“Have a lot of patience and work hard. Nothing magically arrives from day to day.” SiGMA meets Juan Carlos Muñoz from Epicorns.

How did you come to enter the online gaming space and your current workplace?

A year ago, this world was totally unknown to me, I knew basically what everyone knows, a few games, some online casinos and not much more. At that time, a lifelong friend of mine told me about a project (now a company known as Epicorns) that was starting up, and proposed me to be part of it. This project consisted of the launch of a several sites, such as www.casinosonlineespana.org and www.rahapelit-netissa.com. Since then, I have not stopped learning and getting more and more knowledge in this interesting online gaming world. Currently, I continue to be part of this project, and hopefully for a long time.

SiGMA-iGaming-Interview-with-Juan-Carlos-Muñoz-SEO-Manager-at-EpicornsCan you tell us a little about how your company business is structured? 

We are a very small company, but with great growth potential. We are seven employees in total, working mostly from home, some in Barcelona, some in Andorra and others in India (apart from freelancers helping us with content in Colombia, Finland and Sweden).

Which markets do you focus on and do you see any potential in the emerging markets?

We are focused on the Nordic and Spanish markets mostly. These two markets is where we have most of our sites, such as www.uudet-nettikasinot.org and www.nya-casinon.org in the Nordicsand, www.tragaperras-online.org and www.bonocasino.es in the Spanish market. We could say that these are our most developed and growing websites.

For us, a market with a lot of potential is English, a huge and very competitive market, where making a site involves a lot of work and investment.

Are there any exciting plans in the works that you can tell us about?

Of course, we are immersed in the development of a site that will be operating in several markets, we want to turn www.casinoslam.com into a benchmark of online gaming in different markets. So far, we have planned the UK, Finland, Sweden, Spain and some others that we would like to keep up our sleeves. It is a project of great magnitude on which we are much focused, and little by little it will be coming to light.

Other important plans are the sites www.ruleta-casino.es and www.svenska-casinon.com which are great domains that we can’t just leave without any usage. So, we are focusing on them with the little resources we have, knowing that some day they will be on the top!

Are you surprised at all of the changes happening in the industry?

The changes in this industry are constant, so we should always be on alert. The continuous changes in thepositioning algorithms force us to make changes almost daily, and it is something that we must get used to, since it is a market in constant evolution. We can’t be surprised and that’s why we have to try out new strategies. It’s a more mature sector than what it was a few years ago, so I guess it’s totally normal to get companies listed and buying smaller affiliates.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

Not at the moment, but I suppose it is a very logical business evolution, so I would never rule it out. It is true that we are not yet 100% prepared for this type of projects, but it is something that we will take into account as a way of business expansion.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

Our intention for the next 6 months is to grow a lot in content. We understand that the content is a fundamental piece to reach the objectives set, always without forgetting that the quality in the content is before the quantity.

What challenges and opportunities has the move to mobile presented you with?

The challenge in this case is having to adapt our templates, trying to get it to work as you really want. For example, in www.svenska-casinon.com we had difficulties to fix the table where the sites are listed, in order to be shown perfectly to the mobile users. But anyway, the opportunities offered are countless. We all know that each day more of these devices are the gateway of new customers, we have to bet on it because sooner or later this route will be most used, whether in online gaming or any other sector.

What two pieces of advice would you give to any new affiliate starting today?

Have a lot of patience and work hard. Nothing magically arrives from day to day. That is why they have to be constant and not abandon their projects for believing that they will not work. It is a very competitive market and in constant evolution, and we must be working to never be behind.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I’m not a big fan of slot machines, but I’ve tried them and fantasised about that possibility. The first thing I would do would be celebrating without limits; and once finished the celebration I would think of more serious things and more focused on the future, but not forgetting to save a little of that jackpot to try again.

Are you ready for SiGMA17?

Of course, yes. I think it’s an incredible opportunity to get to know this market first hand and to get to know all of us who move in. A fantastic opportunity to make new business out of the monotony of the office.

Meet Mathias Olsson, Owner of oddsonline.se and freespins365.co.uk

“Have focus and be patient. Nowadays, it will take time to get the rankings. Build something that you can be proud of and don’t lose faith too fast.” We interviewed Mathias Olsson, Owner of oddsonline.se and freespins365.co.uk.

Hello Mathias, how are you?

Hi Marius! I’m just fine. Summer has arrived here in Sweden making the weather a bit better.

How did you come to enter the online gaming space and set up your company?

I played poker and had an interest in HTML (this was way back, early 2004) and I combined these interests as I started our first site, spelapoker.se. After a couple of months, I noticed one could earn some money and after that, things escalated. In 2007 we changed the name of the company at the same time that two other guys came in as partners.

Can you tell us a little about how your company business is structured?

We have two offices, the head office in Karlskrona (in the southeast part of Sweden) and the other in Stockholm. We are a total of 8 people in the offices and we also have several freelancers on the roster.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

We saw something similar starting during the early years of the poker boom. Unlawful Internet Gambling Enforcement Act made a stall on that and with Black Friday, it totally died. We weren’t totally surprised when the M&A’s started but we didn’t think it would escalate that quickly. At the same time, I think what we see is a natural development of a young business.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

We have been approached a lot of times during the years, especially during the height of poker. We have always decided not to take that route, especially not on a solo project.
Now we have a small stake at a fairly new casino. It’s interesting to see the “other” side of the industry.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

We are currently in a project where we do a big retake on much of our content. In the same time, we are redoing a some of the designs. We will continue focusing on making good content and make the sites more and more mobile friendly. Other than that, we might have some more up our sleeves.

Which markets do you focus on and do you see any potential in the emerging markets?

We have always had a focus on the Swedish market. We try out things in different parts of the world and have some exciting plans.

How do you find Scandinavian market and competition?

It’s though and it’s one of the hardest markets to succeed at in the world when comes to iGaming. But if you make it, the player value is very high.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

You must constantly be updated about the recent news regarding Google’s new updates. Normally it’s just minor changes and now we haven’t had any real issues for some years.

Are there any exciting plans in the works that you can tell us about?

As I mentioned we have some new designs, casinosnack.com has already been updated for example, rolling out and one of our biggest site will get a big update. It’s needed but at the same time really scaring. You never know what the big G will think about an update.

What is the main thing that you’d like SiGMA readers to know about your site?

We will continue adding good information and value to our visitors. For example, at oddsonline.se we have a lot of data with the best odds comparison in Sweden, news, updates and game tips.

What challenges and opportunities has the move to mobile presented you with?

We continue to see more and more visitors using the mobiles instead of desktop versions. It will challenge you to come up with new ideas and solutions and therefore get a better product in the end. The biggest challenge is to make a large amount of data presented in a way that mobile users can get a good overview and useful information.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

It will be harder and harder to keep up with the bigger competitors. Companies like Raketech, Catena and XL Media have a lot of resources and they are moving fast. But we have a good team and will try to do our best to continue to make an impact.

What two pieces of advice would you give to any new affiliate starting today?

Have focus and be patient. Nowadays, it will take time to get the rankings. Build something that you can be proud of and don’t lose faith too fast. Also, don’t think this is a simple way to get rich fast, you must put down a lot of hours to succeed.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

I play occasionally, both online and offline when I’m in Vegas. If I won 1 million euro I would take the family on a nice vacation and then probably invest the rest.

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

It will be my first-time visiting Bucharest and it will be a good opportunity to meet up with old friends and acquire new ones at the same time.
We are also already looking forward to this year’s Sigma and it will be interesting to see the new venue.

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Emil Englund, Owner of ​New-onlinecasinos.co.uk​ and New-casinosites.co.uk​

“I would recommend new affiliates to do some kind of niche and try to rank for lower volume keywords at the beginning. There is money to be made even if you don’t rank on the top keywords, remember that!” We met Emil Englund, Owner of ​New-onlinecasinos.co.uk​ and New-casinosites.co.uk.

Hello Emil, hope you are well in this festive season?

Hi Marius ! I’m very well, thank you! Summer is here and business is going great so I’m a happy person. With the Affiliate Grand Slam around the corner and my first conference attendance I have nothing to complain about!

How did you come to enter the online gaming space and set up your company ?

Even though I have always had an interest in computers and web development in general it was only about 7 month ago I got introduced to the gambling space by a group of close friends. We talked for a while about online gambling in general and the possibilities that comes with it if you can tame it. From that day I felt more motivated than ever and was dedicated to give it a serious try in order to be successful. A few month later when I got my first deposited player I decided to set up my company and give it my full attention.

Can you tell us a little about how your company business is structured?

It’s basically a one man show right now (me) with help of a few content writers from time to time. As of right now I plan on keeping it like this even though there are a lot of things that needs my attention on a daily basis. As long as you have a good and well thought-out structure on a daily basis I have no problem running two sites right now. The company is based in Sweden where I also work mainly from.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

No, not yet! As of right now all my attention and focus is to become a great affiliate and learn everything there is to learn within this space. I learn new things everyday as an affiliate and I love every minute of it. No plans of changing anything atm even though it sounds exciting to go down the white label route.

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

I will continue to push unique content as I have been doing for quite some time, but I will probably put more effort into analysing how the content should be written, when I should post the articles and so on. There are so many other factors other than unique content that have an impact on how you will rank in the end and each of these will get more of my time during the next months.

How do you find UK market and competition?

The UK market is pretty tough but with a well thought-out structure from the start I think there are still many great opportunities available. Having a site that is more niched and content focused on a few keywords is probably a good start. I would not recommend a person that’s brand new to the affiliate gambling space and SEO to try begin optimizing for the toughest keywords available. My recommendations would be to begin with easier keywords and learn as you go.

Are there any exciting plans in the works that you can tell us about?

Building new sites is always exciting and I’m currently working on a few new sites that I hope will begin generating traffic in Q1 2018. These will not only target the United Kingdom but many other english speaking countries as well. It’s a lot of work, but if you love you job it’s not that hard going the extra mile.

What is the main thing that you’d like SiGMA readers to know about your sites?

Well, since I’m doing the new niche, my sites new-onlinecasinos.co.uk and new-casinosites.co.uk will always be open for new and exciting ideas from the gambling community. At my sites you will find in depth-reviews of many of the latest casinos online together with exclusive offers. I’m always open to get in contact with new people and create new partnerships with great companies.

What challenges and opportunities has the move to mobile presented you with?

The major challenges I see with the move to mobile is the technical aspect of getting the sites to run smooth and sleek with an easy navigation and user interface. I do tweaks at the sites all the time and I think it will reward me in the end. Nowadays almost every person have a smartphone with a cellular connection so the potential of earning big bucks with mobile players is huge if you have a mobile friendly website. I think the following years will show even a bigger audience using mobile devices since more and more people nowadays use a mobile device instead of an ordinary computer. Exciting times for sure!

What two pieces of advice would you give to any new affiliate starting today?

Make your homework and get to know the key fundamentals in how to SEO a web page. Build from you experiences as you work and be prepared to work for a long time without earning anything. If you want to make it, dedication and motivation is what you need so make sure you have a big pile of it before you get started. Also, as stated before, I would recommend new affiliates to do some kind of niche and try to rank for lower volume keywords at the beginning. There is money to be made even if you don’t rank on the top keywords, remember that!

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

No, not that often actually. I think I’ll be more successful at the other end of the spectrum in the long run. The only time I play is when new slots are launched and I’m about to write a review for it. If the luck would struck me I would probably buy a big and over the top sportfishing boat and go for a long fishing expedition with all my friends to the Norwegian fjords.

Are you ready for Affiliate Grand Slam and SiGMA17?

This will actually be my first conference so I’m super excited to finally experience it all. I’m looking forward meeting new people and exchange tips and tricks that will profit us all in the end. I’m sure the conferences will be a huge success like it have been in the past!

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

Meet Bruno Berlafa, Head of Affiliates at GiG Affiliates

“Be connected. Good relationships are essential for your success.” We met Bruno Berlafa, Head of Affiliates at GiG Affiliates.

Hello Bruno, hope you are well in this festive season?

Hi Marius. All well man, more hectic than ever, but only good things on the current and future agenda. I hope life is treating you well also!

How did you come to enter the online gaming space?

Roughly 3,5 years ago I was working for one of the major Scandinavian affiliate networks (Euroads) and had Erik Bergman as one of my business partners. We kicked off well from the start and once BetIt at that time were looking for an affiliate manager he recommended me. The rest is as you say history.

Can you tell us a little about how your company business is structured?

Even the short version would be quite long here since so much progress has happened within a short period of time. I represent GIG Gaming, which is a subsidiary of Gaming Innovation Group that with the upcoming brand (launch October) will have 7 B2C brands in the portfolio.
My role as Head of Affiliates is together with my ass kicking team to promote and spread the word about the most innovative portfolio of brands in the industry towards our affiliates. One of the things that I am doing now is to transform www.gigaffiliates.com and add Thrills, Kaboo and Superlenny there. We have at this stage two different affiliate platform so first step is to have a united visual front so that is becomes clearer towards our partners that we are the same company.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

I could see it coming, but not at such a speed that we have seen. It has been a game changer in regards to many aspects. The competition, whether operator or affiliate, is fierce so long term besides capital and innovation it comes down to the basics which is work harder and smarter to stand out from the crowd.

Which markets do you focus on and do you see any potential in the emerging markets?

The usual suspects (Scandinavia, UK, Netherlands, DACH-region). There is potential in more markets, but we don´t enter without a game plan. Once we do are 100% ready.

How do you find Scandinavian market and competition?

Acquiring traffic in Scandinavia, no matter through what channel, is very capital intensive and the trend has not declined since my first day in the business. What was once a vertical that relied heavy on the revenue share model has the recent years transformed into pure media buying in many cases. Affiliates are the powerhouses when it comes to driving the quality and quantities since they are dominating the SERP.
Since the operators, with some few exceptions were late in focusing on their inhouse SEO affiliates are not just dominating the major keywords, but also the long tail. I believe that a new brand that enters this region without the support of affiliates will have issues long term to sustain their business model, unless they have a product that differentiates from the crowd or are excelling in their daily operations.

Are there any exciting plans in the works that you can tell us about?

I am married and have a kid so this interview is probably top 3 on most exciting events this year in my life. Joke aside! As mentioned Gaming Innovation Group is an extremely interesting phase so at this stage I would like to go slower to enjoy all the exciting things in the agenda. But exciting plans? What could be better for our current and new partners to be aware of that we will before this year launch our next brand.

What is the main thing that you’d like SiGMA readers to know about your brands?

When I look at our portfolio of brands I do see a lot of positive values combined that really tells me we are a company that want to make a positive difference in the industry. It makes me proud and also thankful for our all partners out that there are contributing to this exciting journey ahead of us.

What challenges and opportunities has the move to mobile presented you with?

More opportunities then challenges is how we treat it internally. Majority of our brands have more mobile users then desktop so from our end it is constantly about looking to improve the experience for our end users.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

Generating traffic and leads would be the main challenge for both operators and affiliates. During 2016 more than 100 brands were released and the trend has not slowed down this year. Last time I checked there were not 100 new media sources that could cater for the traffic demand that all these operators would need to have a sustainable business model.

What two pieces of advice would you give to any new affiliate starting today?

Be connected. No matter business, good relationships are essential for your success. The other thing would be that nothing is certain. As long as Google predict the conditions hard work and innovation can get you anywhere. Few things make me as happy to see as new blood entering the market that succeeds despite having a disadvantage in terms of resources compared to the big players out there.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

Blood suckers was the first game I played and I am still loyal to it. I would save some, enjoy some and share some.

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

Very ready! During Grand Slam Bucharest we will show the invited affiliates a bit of our upcoming brand so I hope they are ready from their end as well.

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.

Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?