“Mobile is full of opportunities – it opened for us new traffic channels, publishers, and a whole new market.” We talked with Rinat Shamir, Senior Affiliate Manager at IbexNetwork, on how the company brings value to the affiliates and operators.
Hello Rinat, hope you are keeping well in this festive season.
Hey Marius, all is great, working hard and enjoying the summer.
How did you come to enter the online gaming?
My friends told me I have the right personality to be an affiliate manager, so I decided to go for it and seek an opportunity. I’ve posted my CV on LinkedIn and from there it’s all history. Beginning of last year I joined IbexNetwork.
Can you tell us a little about how IbexNetwork business is structured?
IbexNetwork is an affiliate network specialized on casino traffic. We work with hundreds of publishers, some of which we represent exclusivity and monetize their entire traffic inventory. We also have our own sites and traffic sources.
With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
I am not surprised, the market has become more mature, and consolidation is part of that process.
A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?
At the moment we are focused on what we are good at, serving operators on their players acquisition and, helping publisher achieve the most efficient monetization on their traffic.
Business Development is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
Our focus is to bring more exclusive deals. And to continue developing tools that help affiliates make a better monetization of their traffic.
Which markets do you focus on and do you see any potential in the emerging markets?
Our main focus is Europe, we see great potential still within the UK and Germany. And we continue our strong hold within the Scandinavian market.
How do you find UK market and competition?
UK is a great market for us; we see good conversion and good player value. UK is definitely the most crowded market when it comes to competition but we see growth potential there.
How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
We see Google as a partner and we try to respect their rules. We focus on bringing added value for all parties and Google appreciates that.
Are there any exciting plans in the works that you can tell us about?
Exciting plans are part of the routine at IbexNetwork. But unfortunately we cannot yet share them. I am sure Q4 2107 will be very exciting.
What is the main thing that you’d like SiGMA readers to know about your services?
Our service is impeccable both towards operators and affiliates. All of our partners get VIP treatment. We have great technology; fast payout and we are super fun to work with.
What challenges and opportunities has the move to mobile presented you with?
Mobile is full of opportunities; it opened for us new traffic channels, publishers, and a whole new market.
What do you see as the biggest challenges ahead for IbexNetwork and the wider affiliate sector in 2017?
Our challenge is to continue growing while bringing added value.
What two pieces of advice would you give to any new affiliate starting today?
Be innovative and bring added value to the ecosystem.
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
I am not a slots player, but I am sure 1M euro in the bank account will make my life more fun…
Are you ready for SiGMA17?
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?|