“We have found out that networking with the right people could deliver for great results later, for both sides.” We met TYS Marketing team to talk about how they see the iGaming industry and how they operate in it.
Can you tell us a little about how your company business is structured?
Our company started as a one-man team in the last few years and today we are 3 partners, each one is responsible to do what he is good at. We focus mainly on paid campaigns and SEO marketing to our gambling portals but we are always looking also for more verticals to get involved in.
How do you think technology is driving business forward? What are the little secrets that help TYS Marketing in innovating yet again?
We are trying to build some different sites, with high-level of design and content. We are aware to the fact many others are doing the same but we are putting big efforts on creating unique and better sites and portals, something that the users haven’t seen before in terms of design and structure (Look and feel).
What make TYS Marketing unique? What do you have that will make you succeed that some of the other companies maybe don’t have?
There are many talented guys outside, no doubt at all. But in order to succeed you don’t need to be afraid from failures. We know it sounds like a cliché but that’s the truth. You must be consistent, persistent and keep doing what you like to do. We are very passionate on what we are doing, and with the proper knowledge, experience and passion, we can do a lot of great things together.
Which markets do you focus on and do you see any potential in the emerging markets?
We have focused in the last few years on the Nordics and DACH countries (Germany, Austria and Switzerland). We have also started to work on Portugal and we are looking to get into more and more regulated markets. For us, each market is an opportunity for revenues and a new challenge, so definitely we are looking into other markets including Brazil, Japan, Colombia and more.
What challenges and opportunities has the move to mobile presented you with?
It’s not a secret, but mobile is much more dominant nowadays sometimes even more than desktops/laptops. We always put big efforts on customizing our websites to be mobile friendly and mobile responsive. You can’t ignore mobile traffic at all!
Are there any other exciting plans in the works that you can tell us about?
We are looking all the time for new projects and new challenges. Our next projects will be dedicated to Spanish and Italian audiences, while we are planning also to do some re-design to our sites.
What is the main thing that you’d like SiGMA readers to know about your business?
We are very open-minded people and we have found out that networking with the right people could deliver for great results later, for both sides. We truly believe in honesty, something that is not so common unfortunately in our industry.
What two pieces of advice would you give to any entrepreneur starting today?
There is a lot of competition but there is enough place for almost everyone (; You need to find the right niche and invest there. Don’t be afraid to fail and don’t afraid to take some risks. Oh and you have to be patient, don’t expect to earn millions in your first month (: Read on forums, get involved with people and see who is the bad guys and who is the good guys around.
Are you ready for SiGMA17?
Always! We were there for the 1st time at SiGMA conference last November and it was a very good event so we are sure that this year it’s going to be even more amazing. We were with you guys also in Tallinn and soon in Bucharest, and you are very talented in what are you doing. All the team, and of course Eman, the star!
|Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?|